Hotmart Platform Details & Review

Hotmart provides everything you need to run a successful digital products business. From easy to use tools to professional customer service.


Hotmart allows users to create and sell digital products that can be consumed on any device at anytime. Professionals of different fields create content for their students, clients, and followers by transforming their knowledge into videos, courses, eBooks and other resources.

Hotmart Features

  • Hotmart Members Area, Online Events Personalize your Members Area to be more than an online classroom or create unique online events that fit your brand.
  • You can reach a wider audience with Hotmart Affiliate Program which helps automate payments to your affiliates and reach more potential buyers while keeping control of your brand.
  • You can share the journey with Hotmart Co-Creation and Hotmart Collaborators Center by adding partners to your product, automatically distribute profits, and set access permissions according to your team.


  • You get real-time updates, set tracking pixels for customized reports, and more which helps in making sound decisions
  • Host livestreams, gather leads, and offer products with one-click buying during your webinar.
  • The perfect way for potential buyers to find your work at no extra cost. Customers can browse the products of Hotmart Creators according to their interests and needs.


  • It is expensive and takes a 10% commission on top.
  • It has few features to increase student engagement in class.
  • An inexperienced user may find it difficult to use.

Hotmart Reviews

"Transformation in the pandemic"

Super attentive support, they took all my doubts from the beginning, I was even embarrassed after seeing how simple it was.

Review on Capterra.

"Infos on Invoices are set in stone"

This company is simply unbelievable. Once info is given for an invoice, they cannot change that info anymore! That means, if you have your name changed or move to a new e-mail address, the old infos stay on the invoice and the invoice still gets sent to your old e-mail account. This is just unbelievable and simply not up to date! I cannot believe what I have to deal with here!

Review on Trustpilot.

"hotmart pros and cons"

What I like least about Hotmart is the number of tickets that are not paid, I believe that greater priority should be given to recovering tickets and paying them, this is the biggest problem that should be improved on the platform.

Review on Capterra.

Disclaimer: To curate the pros, cons and reviews - we mine the internet for customer references regarding the said software. Some of our sources include Reddit, Product Hunt, Twitter & Quora (and sites like G2 & Capterra).

What you should do now

Whenever you’re ready! Here are 3 ways we can help:

  1. If you’d like to turn your business into a community-led business, book a call with us. One of our community experts will understand your current situation, and suggest how a community can work for you.

  2. If you’d like to learn the exact community-building formula we’ve used to help build 2000+ communities, watch this masterclass or read this guide.

  3. If you know another colleague or friend who’d enjoy reading this page, share it with them via email, Linkedin, Twitter, or Facebook.

Curated under the supervision of Sid Ramesh

Sid is a master community builder with 10 years of experience. Having started his journey working with Harvard University’s CS50x at age 17, Sid has catalysed growth for communities across domains - Travel and Hospitality, Coding, Finance, Marketing, Music, and Entrepreneurship to name a few. Currently, he leads Community at Build on Scenes.

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