How To Build A Brand Community for User Retention with Rij Eappen (COO @ WYLD)

August 5, 2022

Wyld is a platform that enables anyone on social media to monetise their following - regardless of weather you have a 1000 followers, 10,000 or upward. You basically shop using the Wild card which works like your credit/debit card and if you post a picture of whatever you shopped, be it food, clothing, electronics….practically any brand that is a partner of Wyld, you can get a cash back of up to a 100%. Rij is the COO at Wyld and is a loyalty and customer retention expert. He’s got over a decade of experience designing loyalty programs and retention strategies for some of the biggest companies in the Middle East and across the world. He’s also a luxury lifestyle influencer with a following of over 50,000 on Instagram. Without further ado, let’s dive in!