Community-led growth simply means building communities around your customers. The community adds to the experience of the product and becomes a moat for retention.
For example, a community could solve doubts of potential customers. It could also be used to educate them about the product. The community could even enable the customers to share insights and learnings with each other for collective growth.
2023 is the decade of communities over audiences and using a community-first approach can be a game changer.
However, adopting a community-led growth strategy does not mean that you just set up a Discord server or make a Facebook group or just choose a whitelabel community platform like Mighty Networks, Scenes etc.
It involves careful strategy, intentional efforts and figuring out the business goals you intend to achieve.
In this guide you will find a list of strategies that will help you to enjoy the benefits of community-led growth faster than ever. Let’s go…
In 2020, we had scaled our Discord community to 50,000+ members in less than 10 months.
In 2021, we built our own community app (pssst…Scenes) and scaled our community to 120,000+ members with 2200+ communities.
In the process, we harnessed the power of community to generate a revenue of over $500,000 for our business.
We know our craft!
Through our trials and tribulations, we have uncovered secret strategies to deploy community-led growth.
Remember, these are strategies and frameworks discovered from our own journey and success. You won’t find these strategies laid out in a comprehensive guide anywhere else.
So, make notes and get ready to grow your community.