So you've set the stage, brought people together, and fostered a space where like-minded individuals hang out.
But what happens when the initial excitement fizzles out, and your community feels more like a quiet library?
Don't worry, every community hits a lull now and then.
The good news? You've got the power to turn up the heat on engagement. Boosting community engagement today is all about being real, being everywhere, and making sure your tribe feels like they're valued.
Whether you're steering a forum, a social media tribe, or a community manager guiding the virtual spaces where people unite, here are some proven strategies that will breathe new life into your online community and get those conversations flowing once again.
Foster a Welcoming Environment
You walk into a party, and everyone cheers your arrival. Feels awesome, right? Well, that's the vibe you want for your online community.
Because first impressions matter, even in virtual spaces.
Create a warm and inviting atmosphere for newcomers by setting clear community guidelines that promote respectful behavior. Make sure that your community members understand the type of interactions you expect and enforce these guidelines consistently.
- Craft Clear Community Guidelines: Design clear and concise community guidelines that set the tone for respectful and engaging interactions. These guidelines will act as the virtual velvet ropes, guiding members toward positive engagement while keeping the trolls at bay.
- Design an Onboarding Process: Think of your community as a new city – newcomers need a tour! Create an onboarding process that introduces them to the community's purpose, values, and key features. Maybe it's a welcome video, a guided tour, or a series of interactive posts that help them navigate the landscape. With Scenes’ Modular onboarding feature, you can customize your onboarding as per your brand.
- Keep an Eye on the Atmosphere: Encourage positive interactions and gently steer conversations back on track if they veer off-topic or get heated. This ensures that the environment remains friendly and focused on the community's goals.
- Design a tailored community: On Scenes, you can structure your community as per your needs and also change the visuals of the community through the Custom CSS page.
Create Dedicated Spaces
When you connect over shared passions, friendships flourish. Spaces are like that - they make your members feel right at home because their interests are front and center. These spaces aren't just about discussions though; you're also handing them the reins to shape discussions, set the vibe, and build relationships with like-minded folks who "get" each other.
Diversify your community's offerings by creating sub-groups or niche communities based on specific interests or subsets within your larger community. Whether it's a cozy corner for foodies, a tech hub for gadget gurus, or an art haven for the creatively inclined, these spaces create a buzz by focusing on shared passions.
On Scenes, you can seamlessly create such dedicated spaces and sub-communities where your members can hang out, chat, and geek out about specific topics they love. They can be further themed as groups, categories, and channels where users can be given specific roles within the community.
Gamification & Challenges
The key to sparking engaging discussions is to keep the content fresh, exciting, and aligned with your community's interests.
Introduce gamification elements to make engaging with your community more fun and rewarding. Incorporate challenges, quizzes, polls, and competitions to encourage members to participate actively. With Scenes, you can create your own community coins and assign them to members for completing tasks or reaching certain milestones within the community. These community coins can then be cashed by members to get exclusive invites, buy merchandise, etc.
Here’s how you can turn engagement into a game:
- AMA Sessions: Think of an AMA as a digital meet-and-greet. You invite an expert or influencer to your community, and your members ask them anything under the sun.. AMAs supercharge engagement – they break the ice between members and guests, creating a buzz that keeps everyone excited. Tease the AMA, get cool guests onboard, and watch the energy flow.
- Polls: Polls are a fantastic way to spark conversation, gather opinions, and even inject a bit of fun into your community. From "This or That" dilemmas to insightful industry questions, polls add a dash of interactivity that keeps members engaged and excited.
- Share News and Updates: A community that's in the loop stays in the loop! Keep your members informed by sharing the latest news, trends, and updates relevant to your community's interests. This positions your community as a valuable source of information, encouraging members to visit regularly to stay up-to-date and discuss the latest happenings.
- Storytelling Sessions: Who doesn't love a good story? Storytelling sessions give your members the stage to share their experiences, challenges, and wins. Whether it's a personal journey, a lesson learned, or a hilarious mishap, these stories humanize the community, forging connections among members who resonate with shared experiences.
- Debates and Discussions: Hosting discussions or debates on trending topics or industry dilemmas can stimulate critical thinking and encourage members to voice their opinions. These formats bring out the analytical side of your community and provide a platform for members to showcase their expertise.
On Scenes, you get access to a dedicated Stream channel where communities can not only talk to each other but also create and conduct virtual events, stream live video, and hold personal video calls.
Note: Keep in mind that the Stream channel operates independently from the Zoom channel. This means you have the freedom to select from a range of multi-livestream platforms according to your preferences.
Interactive Live Streaming
The thrill of live events is irresistible.
Unlike a monologue, live streaming creates a dynamic dialogue. Members can ask questions, share thoughts, and interact with hosts and fellow attendees, making engagement skyrocket. These real-time interactions not only provide instant gratification for participants but also create a dynamic platform for engaging discussions. Live events can also help humanize the community, as members get to interact with real people in real time.
Whether it's a Q&A session with a top-notch expert, a webinar breaking down the latest trends, or an AMA session with a thought leader, interactive live streaming is your golden ticket to engagement paradise. Here’s how you can get started with the same:
- Pick Your Headliner: Choose topics and guests that resonate with your community. A tech-savvy crowd might love a coding tutorial, while foodies could devour a live cooking demo.
- Spread The Word: Shout it from the digital rooftops! Promote your live event across your community's channels to build anticipation.
- Engage: As the host, keep the energy high. Ask questions, encourage discussions, and make everyone feel like they're part of the show.
- Embrace Imperfections: Live events can have surprises – and that's part of the charm. Don't stress over small hiccups; authenticity makes the experience even more memorable.
With Scenes, live streaming is a breeze. You can allow viewers to participate in real-time polls, submit questions, and even join the stream as guest speakers, making the experience more engaging and memorable.
Utilize Multimedia Content
Move over, text walls!
Multimedia content is the storyteller that draws members in with eye-catching visuals. Share impactful images, videos, or infographics that resonate with your community's theme, creating an instant connection.
Multimedia content isn't just engaging; it's educational. Visual aids, explainer videos, and interactive tutorials enhance the learning experience. When members can see concepts in action, they grasp ideas faster and retain information longer. This interactive learning process boosts engagement and helps your community thrive.
Leverage Scenes' capabilities to share a variety of multimedia content, including images, videos, and audio. With our rich text editor, your community members can add a number of different media types.
Seek Feedback and Act on It:
Empower your community members by seeking their input on community initiatives, improvements, and future directions. Conduct surveys, polls, or open discussions to gather feedback. When members see that their opinions matter and lead to actual changes, they feel a stronger sense of ownership and investment in the community. Actively implementing their suggestions demonstrates that you value their input, which can lead to higher engagement levels.
- Empower Your Members' Voices: Creating a space where members feel their opinions matter is golden. Encourage them to share their thoughts, suggestions, and concerns openly. A dedicated feedback channel, regular surveys, or even simple "how are we doing?" posts show that their voices are valued and heard.
- The Feedback-Action Loop: Regularly review the feedback received, identify common themes, and prioritize areas for improvement or innovation. When members see their feedback translating into visible changes, it creates a sense of ownership and investment in the community's growth. On Scenes, we provide you with a dedicated Chat Room, similar to WhatsApp, that you can leverage to send announcements, conduct discussions, receive feedback, and more.
- Collaborative Decision-Making: Leverage your community's collective wisdom for decision-making. When you're considering new features, topics, or changes, involve your members. Their input not only helps you make informed decisions but also fosters a sense of co-creation where everyone's ideas contribute to the community's evolution.
- Celebrate Positive Changes: When feedback triggers positive changes, celebrate the wins with your community. Share updates on the improvements made based on their input. You can leverage Scenes’ Calendar Channel to create hype for such changes, send notifications to your members about upcoming changes, and more.
Host Virtual Events:
Expand your community's reach by organizing virtual events such as webinars, workshops, or conferences. These events provide a platform for in-depth discussions, networking, and knowledge sharing.
Invite experts or thought leaders to speak on relevant topics, and encourage participants to interact through live chat, Q&A sessions, and breakout rooms. Virtual events can significantly enhance engagement, as they allow members to connect in a more personal and interactive manner.
The key to effective engagement is keeping things dynamic. By embracing a mix of engagement formats, you can cater to various preferences and provide an exciting playground for your community members. With Scenes as your community-building partner, you can take engagement levels to new heights and cultivate a space where members are not just passive consumers but active participants.